Pryority Wellness needed a rejuvenated brand positioning and refresh of the brand's image. To create brand advocates and get people talking, we focused on the feelings of joy and harmony you experience when you are fit and well — a feeling that is simply too good not to share. The new logo is clean, bright, and fresh with a graphic device anchored in "you" — because the key to looking and feeling amazing is making "you" your own top Pryority.