A brand identity was needed to set the stage for the international debut of a non-profit organization committed to strengthening pharmacy services in developing countries. Success balanced on establishing instant credibility and universal appeal to effectively fundraise and cultivate partnerships and support around the world.
The logo is based on the Venn diagram - the symbol at the heart of Vennue Foundation's mission and name - the place where pharmacists, clinicians and patients meet. As part of the identity project, we extended the brand to a new website (www.vennue.org) giving Vennue a digital home for optimal reach and impact.