The Yankee Institute is the oldest independent think tank in Connecticut driven by an unwavering belief in the right of individuals to be free to succeed. But Yankee's messaging and passion were being watered down by a tired logo and the lack of a consistent branded identity.
The new logo is bold in its simplicity and powerful in its representation of enlightenment, opportunity and freedom - the values at the heart of Yankee's work and mission. For a sneak peak into the creative process click here to see the logo as it evolved from concept into a compelling and memorable brand.
